Black Friday 2024 Forecast. Nrf’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including thanksgiving, black friday, small business saturday, cyber monday, super saturday and christmas. This guide is here to help you plan your black friday shopping trip.
We speak to experts about what to expect for black friday this year, including how consumer confidence, supply chain issues and inventory levels will impact retailers’ promotional strategies. Based on what we’ve seen in 2023, we expect the following trends to shape consumer behavior on black friday and beyond in 2024.